Chapter 4 - An Introduction to Technology Life Cycles and Their Drivers The Influence of Timing Distinguishing Discontinuous from Incremental Change Behavior, Technology Diffusion, and Adoption The Role of Venture Capital in Industry Evolution The Drivers of Venture Capital Investment Corporate Venturing Cases/Capsules A Venture Capital Primer Bubble History: The South Seas Company Chevron Texaco Corporate Venturing  Jim Sayre on Corporate Venturing

Chapter 5  - Innovators and Imitators Who’s on First? First-Mover Advantage Accelerating Diffusion Technology S Curves Pricing and Demand for First Movers Artificial Demand and Hype Cycles Imitation and the Industry Life Cycle Winning the Wrong Game Cases/Capsules An Overview of Patents and Patent Protection  Cynthia Robins-Roth on Patents, IP, and Innovators Gartner's Hype Cycle   Chapter 6 - Technology Enablers and Horizontal Supply Thinking Horizontally What Is Enabling Technology? The Era of Ferment and the Rise of Dominant Design The S Curve and the Tornado Can an Innovator Become a Toolmaker? Second-Generation Threats Decomposition and Modularity Price Pressure and Cost Competition Cases/Capsules Adobe Postscript and The Rise of Desktop Publishing  Jim Barton on Tivolution and Competition   Tivo and Second Generation Threats

Chapter 7 Incumbent Adoption and Influence Watching for Change A Matter of Choice Handling Uncertainty Incumbent Adoption and Bandwagon Pressure Playing Favorites: Industry Shakeout Consolidation Opportunities and Errors Adam Fein on Industry Shakeouts and Life Cycle Lessons from Online Exchanges Implications of Change for Small Incumbents Finding a Niche Pure Research Entering the Era of Incremental Change Predicting a Jump in S Curves Ambidextrous Organizations Cases/Capsules The Rise (and Fall?) of the Video Store   The Evolution and Shakeout of Online Exchanges Adam Fein on Industry Shakeouts and Life Cycle Lessons From Online Exchanges