CHAPTER 1 - Risk and Behavioral Patterns Among Startups and Incumbents Why Size Matters    Behavioral Patterns    The Winner's Curse    The Risk-Tolerant Nature of Startups The Power of Complementary Assets in Technology   Adoption and Organizational Viability   Strategy Based on Core Strengths   Cases/Capsules The Birth of The Xerox Machine  Why "Skunwkworks"  Placing Bets    Randy Komisar on The Contrast Between Start-Ups and Incumbents  Talkies and The Motion Picture Business   Ncompass Knows Its Limitations

CHAPTER 2 - Technology Value and Delivery Systems Beyond a Better Mousetrap  Product Completeness and Modularity  The Technology Stack  Adopting a Layer-Based Platform Strategy Modular Evolution and Stack Reintegration Layer Encroachment Layer Substitution and Platform Shifts Stack Implications for Technology Buyers Cases/Capsules Polaroid and the Shift to Modularity   Unbundling The Blackberry's Bundled Architecture Peter Micciche on Modularity and Technology Stacks

CHAPTER 3 - Market Definition and Disruption Gauging the Impact of Emerging Technology Identifying Points of Leverage Identifying Levers of Innovation: The Classic Five Forces Model (Plus One) Beyond the Static: Defining Market Spaces Dynamically Using the Three-Dimensional Model of Market and Business Definition Evaluating the Potential Impact of Changes on the Technology Axis Assessing Problem Size: Matching Reaction to Threat/Opportunity The Role of Uncertainty in Innovation: Signal versus Noise Cases/Capsules Lise Buyer on The Point of Pain Lasik Surgery and The Optometry Industry Juniper versus Cisco