Chapter 8 Paths to Competitive Success Talk to the Hand: Is Competition Inevitable? The Quest for Competitive Advantage Outperforming Uniqueness Sustainability Is Competitive Advantage Necessary for Success? Outperform or Outlive Cases/Capsules Michael Schrage on Competing on Technology Capability  Developing Unique Capabilities at Fair Isaac  Competitive Advantage: A Fish Tale

Chapter 9 Technology and Traditional Sources of Competitive Advantage Lemonade with a Twist Cost-Based Strategies and the Role of Technology Differentiation-Based Strategies and the Role of Technology Choosing a Narrow or Broad Customer Target Pursuing Low Cost and Differentiation Cases/Capsules Technology and Wal-Mart's Cost Leadership General Motors Steers Away from Cost   Cathy Benko on Technology and Competitiveness Toyota Quality versus Porsche Performance

Chapter 10 Technology-Specific Sources of Competitive Advantage A Triumph of Habit Network Effects Value Networks and Complements Compatibility and Standards Lock-In and Switching Costs Platform Efficiencies Installed Base Leverage Cases/Capsules AOL and Instant Messaging - Metcalf's Law in Action Palm Pilot and Network Value   Annabelle Gawer on Platform Leverage